Since the beginning of the year, the General Directorate of Radio and Television has been promoting the creation of fine products. The recent publication of 21 initiatives to enrich the content of television screens and promote their availability has contributed to large and small screens, effectively boosting market confidence, enhancing supply capacity and increasing dissemination.
According to China’s Big Audio-Visual Data (CVB), in the first three quarters of 2025, micro-short dramas grew in step with the size of the feed and viewing of the vivendi, and the viewing of the data was growing rapidly and with considerable potential; the quality of the product was high, and the real-world subject was running for viewing; and the WVD and web platforms were coordinated for dissemination and the enabling micro-short plays were effectively raised.
Report recommendations2024-2025 Micro-Smart Market Insight
I. SUSTAINABLE EQUIPMENT PROVIDING AND INVESTIGATIONThere’s a lot of data going up on the screen.
Between January and September 2025, there was a significant increase in the number of mini-short dramas broadcast on the security channel. The total number of broadcasts reached 94, with the number of sections increasing by 261.5 per cent over the same period last year, covering 31 security video channels, and the number of channels increasing by 287.5 per cent over the same period last year. Of these, four channels, Orient Watch, Beijing Watch, Hunan Watch and Beijing Kishinko, broadcast more than 10.
In terms of performance, during the first three quarters of the year, the Vete Video Micro-Syncs received a total of 2.16 billion hits, more than three times the size of the same period last year. It is a matter of concern that the viewing time of the mini-short show in all types of television programmes is 10.7 per cent higher than the airing time, which indicates that the micro-short show is on screen and is growing in a situation where there is no demand for it, and there is vast room for development.
At the same time, there has been an overall increase in the number of micro-short dramas broadcasted by the VVD, with Beijing, Zhejiang, Guangdong, Hebei, Henan and Jilin, among others, having fixed airtime bands and seven VVDs setting up regular mini-short theatres. Among them, “Quality East Microtheater” “Dolphin Microtheater” received over a billion viewers; after the launch of the “Bunten Microtheater”, the frequency of the channel increased by 64.5 per cent, and the mini-short play became a new engine of growth for the cheering channel.
II. SPECIFIC QUALITY OF A BIG SUMMIT HighA big screen view of reality.
In the first three quarters, 42 pieces were viewed more than 10 million times, and the data show that there are two main features that are commonly found in micro-synthetic works that are viewed at large ends:
One is good production. 4K super-high-level technologies have been widely used, such as the Lions Mountain Sea, which is broadcast in CCTV8 with a film-grade sense, with a 1245% viewing rate and 460 million viewers, creating the highest number of viewing records since the micro-short play was on the screen; the Song of the Quakers in Beijing, which is watching 2,230,000 times; and the Breaking Dawn, which is at the same time the number of local viewers in Jiang Sosouy’s highest view.
The second is that the subject of reality is welcome. Of the 70 per cent of “explosives” in the tens of millions and above, the brigade ranks first in terms of 26 per cent, with a total of 210 million hits, while the mini-shorts of the brigade, such as “Sun and Your Peach Flowers”, “Sun and Winds of the Year”, “G331 Secrets”, “48 Hours in Hebei”, have remained at the forefront of the country.
The family emotional category is the second highest, accounting for 17 per cent, with a total of 190 million hits. For example, ” Happy Family Together ” , which is close to the people’s lives, is broadcast in Hunan, and the audience is five times as faithful to the average of the evenings of the channel; the Post-Noon Rose, which is broadcast by Orient Watch, has reached the top of the micro-short show at 0.353 per cent, and the Spring Festival of Spouses has received a total of 2,86.9 million times, with more crowding to the same time, confirming that “coherence” is an important factor in keeping the audience alive.
The number of non-removable thematic works is the third highest, at 7 per cent. “Four Time Flowers” used AI, CG technology to recreate the beauty of the traditional play.
III. EFFECTIVE VOICE OF COORDINATION DIVISION SMALL
Directly facilitated by the Directorate-General, many of the WIDE platforms were broadcast in the first three quarters of this year, with fruitful results. The mini-synthesis of the 60th anniversary of the founding of the Tibet Autonomous Region, ” Go to the place where the peach blossoms bloom ” , was broadcast simultaneously on large and small screens, with the first-run wheelchair viewer receiving more than 56 million times, and the view curve continued to rise. The simultaneous broadcast of screens and the different communication strategies that focus on the needs of different audiences have resulted in important synergistic communication and resonance of topics.
